Hello people…I know it’s been a minute…There’s a new drama series on the world wide Web!!
If you have been watching Maggi’s Pan African Drama “Yelo Pèppè” on Youtube then you are on a very long thing lol.
Camer’s Celine Fotso stars in Maggi’s new panafrican web drama series “Yelo Pèppè”
ABOUT YELO PÈPPÈ
In a bid to promote nutrition, Nestlé’s MAGGI brand has partnered with Google/Youtube and Ghanaian award-winning film director and writer, Shirley Frimpong-Manso. ‘Yelo Pèppè’ is an online nutrition education series to celebrate contemporary African cuisine and promote a healthy lifestyle.
The thirteen-week programme highlights the numerous challenges that modern African women face when trying to balance providing nutritious and healthy food for their family, with all the other demands of a modern life.
MAGGI® has been inspiring millions of women to use local ingredients to cook tasty meals for their families through its highly successful nutrition roadshows. With its Yelo Peppe series, MAGGI® is adopting a new and innovative way to connect with the modern consumers who are increasingly watching online video content. Connecting with their consumers through a completely original drama series is the latest way MAGGI sets out to show that healthy cooking can be exciting without having to compromise on taste.
To bring Central and West African audience the richest video content possible, MAGGI® has partnered with Google/YouTube and collaborated with Ghanaian award-winning film director and writer, Shirley Frimpong-Manso.
The weekly programme available on the MAGGI® YouTube channel will also link the viewers to a whole world of extra content such as beloved African recipes dressed with a healthy twist, lifestyles discussion groups and nutrition tips created in collaboration with some of the best regional food influencers and Nestlé nutritionists.
Dominique Allier, Business Executive Officer for Culinary at Nestlé Central & West Africa, said: “MAGGI® is committed to promoting homemade wholesome cooking with local ingredients. We want to connect with more than 10 million people on the importance of eating a nutritious diet, adopting healthy lifestyles and maintaining a sense of wellbeing.”
According to Mrs. Freda Duplan, “Inspiring Ghanaians to lead a healthier lifestyle is at the core of our business as a Nutrition Health and Wellness Company. At Nestlé, we believe in sharing nutrition knowledge to highlight the use of local and familiar ingredients in cooking that will help contribute to the growth and wellbeing of individuals and families”.
The series illustrates how MAGGI® is contributing to Nestlé’s purpose of “enhancing quality of life and contributing to a healthier future”. Nestlé is committed to enabling healthier and happier lives by offering tastier and healthier choices, inspiring people to lead healthier lives and building, sharing and applying nutrition knowledge.
SIMPLY GOOD
Yelo Peppe is also a concrete expression of the four MAGGI® ‘Simply Good’ commitments announced in 2017:
To
• Use more familiar and common ingredients;
• Improve the nutritional profile of its products, working on salt and sodium reduction, in addition to the fortification in iron;
• Create more value for the society and the community by increasing local sourcing and contributing to the local economy;
• Raise awareness and contribute to nutrition education about healthy lifestyles, cooking, and diets.
THE CHARACTERS
‘Yelo Pèppè’ is a drama around the lifestyle of 5 women…Anna, A’ida, Marie, Mina and Fatima. Food, passion, drama, the challenges of being a working mother, parenting drama and much more.
Mina – lawyer turned enthusiastic food and lifestyle blogger
Marie – Avocat defenseur des femmes
A’ida – Corporate woman extraordinaire
Fatima – Single mum with a very fishy and strange secretive vibe
Anna – Restaurant owner..This small business owner can cook for Africa!
Check out the first 4 episodes below. Enjoying the drama
Continue watching on Youtube and Facebook and let us know what you think. Who is your favourite character? What do you think about this as part of Maggi’s marketing strategy..
Have a nice week ahead. Keep Reppin’ Africa. Keep Reppin’ 237
Y.M.
IRepCamer
